Provo Labs

UVSC Business Management 3180 Reading Assignments

Introduction to Internet Business Models

Business Models on the Web (From "Managing the Digital Enterprise" Course by Professor Michael Rappa)
E-COMMERCE BUSINESS MODELS
10 ideas for starting your home-based business
Business Models Of the Dot Com Survivors
Business Models of Top 50 Highest-Traffic Sites (1999)
Net Execs Fearlessly Forecast the Year Ahead
Stylusinc.com - Successful Internet Business Models

Entrepreneurial Marketing Tool Kit

Generating Business Ideas
Using Focus Groups to Support New Product Development -- Professional Engineering Journal
Focus groups offer candid feedback
Testing a Business Idea on eBay

Entrepreneurial Marketing Tool Kit -- Continued

Alibaba: the leading marketplace for importers

Market Research and Competitive Intelligence

Finding and Understanding Your Competitors

Internet Tools: Building Your Web Site

How Does Store-Building Software Work?
Reviews of 150 Shopping Cart Solutions (requires login)
The End of Homemade Web Sites
Designing Web Usability by Jakob Nielsen. Optional Book by Highly Recommended!
Top 10 Web Design Mistakes of 2003
Top 10 Web Design Mistakes of 2002
Top 10 Guidelines for Homepage Usability May 2002

Conversion Rate: Turning Visitors into Buyers

Analysis of Most Customer Focused Web Sites (Futurenowinc.com specializes in conversion rate marketing)
Focusing on Conversion Rate -- Authored by a Yahoo! Store Owner
Offline factors in online purchasing decisions

Search Engine Marketing

Search Engine Optimization

3/10/2004 Guerilla Marketing and Internet PR

List of 100 guerilla marketing ideas -- free audio cassette describing 50 of them
Guerilla Marketing Online Weapons -- for sale at Amazon.com (my book review is still online)
Re-Evaluating Affiliate Marketing

3/31/2004 Financing Your Venture: Bootstrapping and Other Approaches

Floridastartup.com Business Plan Guidelines and Checklist
Business Plan Guidelines for Utah Angels
How to Impress a Venture Capitalist